Click to Gold: The Ultimate Guide to Facebook & Instagram Ads for Artists

£299.00

Have a high-converting website in place and ready to showcase your art to the world? We break down how to drive qualified traffic to your website and make those art sales on autopilot using Facebook & Instagram ads in this 7-hour course.

Get a stream of online inquiries and sales from high-net-worth collectors internationally, consistently, and year-round.

Develop an effective online sales and marketing strategy with frameworks we've used to scale clients to 6, 7, and 8 figures online.

Transform desire into action, clicks into gold, and passion into profit.

For artists who:
🖼️ Already have a high-converting website in place and are ready to showcase their art to the world.
🌐 Are exploring new avenues for selling their art online and diversifying their revenue streams.
🔍 Want to sell directly to art collectors.
🔓 Seek to break free from the constraints of art platforms like Saatchi Art, ArtMajeurs, physical art fairs, and art galleries.
📊 Possess basic data analytical and content creation skills.
💸 Wish to bid farewell to commission fees and unpredictable sales.

Who is this course NOT for?
💸 Experienced artists who have already sold over £10,000+ worth of art online using Meta ads (We will launch an advanced course just for you).

🫣those who do not already have a high-converting e-commerce website in place

💥 Artists whose artworks contain

This isn't within our control, as FB & IG the social media platforms censor these content and artworks on these content. Ads & content about these subjects would most likely be rejected by these platforms. 

🧐 If you are an emerging artist and your artworks are mainly £5000+ and you don't have at least one of the following:

  1. Lower priced products/merchandises
  2. Gallery/auction representation or track record
  3. Means of exhibiting your artworks in physical settings for the art collectors to view before they buy

this course may not be the best fit for you, as it would be difficult to sell your paintings online. This is according to the macro data from art collectors' report that they would be hesitant to purchase a £5000+  painting without having seen it in person. But if you are established and have credentials to prove that, you can sell £Millions worth of paintings online and offline. (Think Damien Hirst..) 

How long does it take to complete the course? How much time do I need to dedicate to it? This course is designed to be completed at your own pace. The video content totals approximately 7 hours, while the associated assignments would require you approximately 40-60 hours of your time.

I can learn this by myself through YouTube videos?

It's possible to pick up some basic digital marketing skills through YouTube videos. However, the majority of digital marketing content on YouTube is primarily aimed at promoting E-commerce products that target a wide and general audience, often at lower price points. This type of content is not specifically crafted for the unique demands of the art world.

Our course, on the other hand, is specifically tailored for artists. As a former digital marketing agency with extensive experience across tech, E-commerce, and the art sector, we leverage our insider knowledge to deliver strategies that are most effective for art marketing. We also integrate the most recent digital marketing insights from 2024, including how emerging technologies like ChatGPT can help you save time.

Moreover, we employ the Pareto Principle in our lessons to ensure efficiency and effectiveness. We focus on the essential 20% of Meta Ads knowledge that will yield 80% of the results, explained in straightforward, non-technical terms that artists can easily grasp and apply.

According to our customers, the practical, artist-centred approach of our course far exceeds the generalized advice found on YouTube. Hear what they say:

“I looked into the Meta Ads Manager a while before I heard about Surreal Academy course. I was quite overwhelmed and even after some Youtoube videos I did not feel very confident to start running ads. I found that the mainstream general e-commerce ad setup might work well if you are selling mainstream things but might not work for artist.I think this course was very beneficial when it comes to feeling more confident about showing my work, running ads and feeling more confident about my artist career in general. And hurray I have a marketing plan now.” - Marlies Plank, photographer

“Of all the courses I've taken, Surreal Digital's approach stands out as the most effective, motivating me to take action and yielding tangible results. This investment has undoubtedly been worthwhile.” - Joao Gago Gomes, abstract painter

“I'm going to warn you, I've looked at a lot of courses and I haven't done any of them because I knew they weren't like this one. So, the best time to do this course was yesterday. And the second best time is today. To top it off, I find the price really affordable for all that is offered.” Miquel Cazana, landscape & fantasy painter

I have gallery representation, and my art gallery won't like it if I sell my art online. What should I do?

Most galleries don't have a solid marketing strategy in place to sell your art, and over 90% of all art galleries don't know how to sell art online or through social media and often don't allocate enough budget to artists. Each gallery tends to represent 10-15 artists, and marketing efforts and budget of one gallery are often scattered.

Watch the video which explains why gallery representation isn't necessarily the best avenue to sell your art on our How It Works page. Unless you are represented by the blue-chips that have access to a roster of Ultra High Net Worth art collectors and museum connections, it's usually not worth the 50% split for the gallery to market your art, when you could have earned potentially more marketing yourself. 

How do I access the course? Upon purchasing the course, you'll gain access through the Kajabi platform. You'll receive an email invitation to create an account, granting you access to the course content. Simply log in through this link https://academy.surrealdigital.co.uk/login to proceed at your convenience. Please be aware that there might be a delay in receiving the login details. If you haven't received them within 1 hour, please contact us at hello@surrealdigital.co.uk.

Can I share my course login with others? By purchasing this course, you agree not to share your login information or engage in any form of unauthorised reproduction, duplication, or distribution of course materials. Surreal Digital LTD holds the copyright to this online course and reserves the right to terminate any account found in violation of these terms.

Is this course conducted live? No, it is not live, although it includes recordings of previous live sessions.

Will I have access to the course indefinitely after purchase? Yes, you will have access indefinitely. In the event of any changes to our online course provider, we will provide advance notice and instructions on how to maintain access to your purchased course.

Can I get live review for my homework? In this self-paced, pre-recorded course, we do not offer feedback. However, you can receive feedback during live coaching sessions, which would require an additional fee. For more information, please enquire separately through the contact us form.

For full terms and conditions, please refer to this page.

Online Courses/ePDFsWe uphold a 30-day return policy, granting you the opportunity to request a return within 30 days of receiving your item. For any inquiries regarding returns, feel free to contact us at hello@surrealdigital.co.uk.Upon approval, you will receive an automatic refund to your original payment method within 10 business days. Please note that your bank or credit card company may require additional time to process and post the refund.If more than 15 business days have elapsed since the approval of your return without receiving the refund, kindly reach out to us at hello@surrealdigital.co.uk.

Get online art sales on autopilot, internationally and year-round

Develop a cost-effective online art marketing strategy with frameworks we've honed from scaling agency clients to 6,7,8 figures

Transform desire into action, clicks into gold, and passion into profit

What
You’ll
Discover
Through
The
Course

chapter 1:

Introduction to Digital Marketing and Meta Ads

🚀 Learn why paid digital marketing is the fastest way to reach your ideal art collectors, rather than relying on organic marketing (i.e., crafting endless posts on social media). (Hint: 87% of art buyers use Instagram to discover new artists.)

 

 💼 Discover your art sales automation powerhouse - Meta Ads Manager. (This is the key to consistently turning visitors into art collectors.)

 

 🔑 3 critical steps you MUST take before running ads (Not knowing these will waste your ad budget and cost you valuable sales)

chapter 2.1:

Know Your Market: Find New Audiences To Sell Your art To

💎 Understand the art-buying motivations of millionaire and billionaire art collectors (uncover and apply the art marketing angles $1-25M online art businesses are using to target these collectors).

 

🧩 Follow a 6-step guide to uncover 10+ customer avatars for your art using ChatGPT, saving you 30+ hours of boring and manual research work.

 

🧠 A simple 3-step plan to uncover the psychology behind your art collectors (this is how you can convert prospective customers from followers to customers).

 

⏳ A 5-minute exercise that identifies your dream customers and filters out the toxic ones while saving you months (or even years!) of headaches

 

🎨 How to create a mood board for your ideal customer (This allows you to visualise your dream collectors and potential partnerships with interior designers and brands).

chapter 2.2:

Find and Reach Your Audience on Instagram and Facebook

🎯 Leverage AI technology from Meta to reach your ideal art collectors at the lowest possible cost in 2024.

 

📊 Access a database of 167 high-converting, interest-based audiences of high net worth visual art and photography collectors to target on Facebook and Instagram.

 

🔍 Leverage your existing customer data to find new art collectors on Facebook and Instagram.

 

💡 Apply 2024 audience targeting strategies on Facebook and Instagram to save advertising dollars and find your ideal art collectors in less than three weeks.

 

🚀 Use your customer avatar research to find niche audiences on Facebook and Instagram that your competitors don’t know about, saving you hundreds to thousands of advertising dollars.

chapter 3:

Creating Effective And Viral Meta Ads That Automate Your Art Business

🎨 Complete Breakdown of 4 art marketing and ad creative strategies used by successful online art businesses to consistently drive online art sales.

 

📁 Swipe Folder of 70+ High-Converting Instagram & Facebook Ads: access ads that 5-, 6-, 7-, and 8-figure artists and online art businesses are currently using on Instagram and Facebook to streamline their operations in 2024.

 

🚀 The foolproof viral, high-converting Instagram & Facebook Ad Creatives for Artists that can autopilot your sales and step-by-step guide to create them on Capcut.

 

📜 Advertising policies you should know as an artist, and learn how to tweak your art marketing copies to comply with Meta Ads Policy (not knowing these could cause your ad account to shut down overnight, wasting your dollars and efforts.)

 

⏰ Know when and how to use each ad creative format for your specific art type and audience to achieve virality quickly.

 

🖼️ 2 Canva templates you can copy and paste for interior mockups, prospecting, and retargeting ads (saving you 35 hours of manual work).

 

✅ Follow a 21-action item checklist for content assets to prepare evergreen ad creatives for testing throughout the year.

 

📑 5-Page ready-made ad copies you can tailor to create high-converting ad copies for your art, saving you hours of headaches.

 

📝 Use ChatGPT to write your ad copy in 10 Minutes.

chapter 4:

Get more art sales by building & optimising your ad campaigns

📹 Step-by-step video guides to build your ad campaigns (The exact steps 5, 6, and 7-figure online art businesses use and what we use to get 6-figure online sales).

 

🎯 Engage your art collectors on multiple touch points with this one campaign to maximize sales (You won’t get sales unless THIS campaign is set up).

 

📊 The 21 metrics you NEED to know to optimize and scale your art business to the moon using Instagram and Facebook ads.

📈 Learn how to be profitable with your art business through Facebook and Instagram ads (These ready-made sheets help you understand your finances in just 10 minutes).

 

✅ Follow a 6-step checklist to analyse and improve your ad campaign performance, maximising your advertising dollars.

 

🛠️ 15-page troubleshooting guide and 16 A/B tests to run to optimise your campaigns (this can help you scale to 6 figures fast with clear performance goals in mind).

 

🚀 5 Key Meta Ads Strategies To Know In 2024 to optimise your advertising campaigns and save you advertising costs.

 

🧠 The key mindset shift that needs to happen when running Meta Ads (This is the key to why some online art business scale to 6,7,8-figures while some give up halfway).

 

What Our Customers Say

Miquel Cazaña 

Renowned Spanish Artist 

Before partnering with Ginny and Surreal Digital, I had already sold 400 paintings but faced challenges with inconsistent sales, high commission fees to marketplaces, and a lack of customer data. The course revolutionised my approach, granting me a stable international clientele, consistent sales, international reach, and the ability to sell directly on my platform. 


If you are an artist and you want to make a living from art on your own, you need someone like Ginny by your side. And I'm going to warn you, I've looked at a lot of courses and I haven't done any of them because I knew they weren't like this one. So, the best time to do this course was yesterday. And the second best time is today. 

Date of Experience: March 28th, 2024

Source of Testimonial: Trustpilot

Ernst Coppejans

World renowned photographer

A real eye-opener 😍 I wasn't sure how to navigate the online art market or if it was the right path for me. Surreal Academy allowed me to discover that online art sales is a feasible avenue for my work. The first sales emerging just 3 weeks after launching my new site and ads! Their expertise in FB & IG marketing liberated me from gallery constraints, and their unwavering support have been instrumental in my journey.

Date of Experience: November 17th, 2023

Source of Testimonial: Trustpilot

Sharmaine Kwan
Multidisciplinary artist 

Surreal course unlocked lucrative digital avenues for my art. I now confidently navigate the online landscape, resulting in significant expansion of my reach and heightened interest in my work. Implementing the strategies yielded tangible results: meaningful connections, increased commissions, and a fresh, sales-driven perspective on digital art promotion. This transformative experience not only broadened my horizons but also directly connected me with a wider, more engaged audience. 

Date of Experience: January 28th, 2024

Source of Testimonial: Trustpilot

João Gomes Gago
Abstract artist 

Surreal Digital has been an essential part of my entrepreneurial journey as an artist. Their guidance has provided me with the necessary tools for taking those crucial initial steps in starting a business. Beyond just helping me create a website and sales funnel, their insights and expertise have been invaluable. Of all the courses I've taken, Surreal Digital's approach stands out as the most effective, motivating me to take action and yielding tangible results. This investment has undoubtedly been worthwhile.

Date of Experience: March 14th, 2024

Source of Testimonial: Trustpilot

Cathy Lee, Gratitude Studios

Super informative, concise, and REAL knowledge on growing your art business. Feeling soo inspired. Kudos and many thanks.

Date of Experience: July 7th, 2023

Source of Testimonial: Trustpilot

Anastasia

"So much value! I am a painter who bought the course a time ago. I am watching some of the tutorials more than once because there is so much useful information inside, very helpful with step-by-step guides, worksheets and practical examples. I applied a lot of things and hope to be able to apply all the information I learned. I really recommend the course."

Date of Experience: January 29th, 2024

Source of Testimonial: Trustpilot

Shea Prasad, Designer and Illustrator  

The best explanation I've ever gotten on how the FB algorithm works for artists

Date of Experience: July 21st, 2023

Source of Testimonial: In-Platform Course Comment

Sofiia Spivakova, Abstract Artist 

Nowadays, people are overloaded with information, and high-quality content saves time and mental energy. That is why I chose this course. Lectures consist of explanatory parts and step-by-step plans.

Date of Experience: January 31rd, 2023

Source of Testimonial: Trustpilot

Lauriel Simpson, Landscape Artist

They get what I need! I engaged with Ginny and Surreal Digital as an artist who has elements in place to sell my work but I felt these just weren't working and could not understand from my stats and figures why. My consultation with Ginny was amazing, I got really valuable and specific feedback for me that is actionable. I have take courses before and found them too generic and ended up with nothing physical I could do, now I have a list of action items from small tweaks upwards and some valuable insight on research and advertising that I will be taking forward. The modules are very informative and with outputs at the end of each one for me to explore and help me understand my brand, my customers and my way forward.

Date of Experience: January 05, 2023

Source of Testimonial: Trustpilot

Marlies Plank, Photographer

Very informative and professional. Only by watching her webinar and booking one personal Zoom call I've gained valuable insights from Ginny. She did her homework before our Chat and she definitely knows what she is talking about. She is very professional and sympathetic. Looking forward to the next lessons!

Date of Experience: February 19, 2023

Source of Testimonial: Trustpilot

Lauriel Simpson, Landscape Artist

They get what I need! I engaged with Ginny and Surreal Digital as an artist who has elements in place to sell my work but I felt these just weren't working and could not understand from my stats and figures why. My consultation with Ginny was amazing, I got really valuable and specific feedback for me that is actionable. I have take courses before and found them too generic and ended up with nothing physical I could do, now I have a list of action items from small tweaks upwards and some valuable insight on research and advertising that I will be taking forward. The modules are very informative and with outputs at the end of each one for me to explore and help me understand my brand, my customers and my way forward.

Date of Experience: January 05, 2023

Source of Testimonial: Trustpilot

Christopher Obetz, Pop Art Golf Artist 

Creativity and Follow through

From the start, Surreal Digital analyzed my strategic business and creative needs. Creating a website I’m extremely proud of, Surreal Digital not only boosted my brand identity, but created a working site that was easy to navigate allowing for more transactions. Amazing all around experience! Bravo!

Date of Experience: Feb 21, 2023

Source of Testimonial: Trustpilot

Moon Frankenstein, Surrealist Artist

Surreal Digital has helped me figure out ways on how I can improve my art business by sharing really helpful tips and providing much needed resources. Definitely recommend if you want to take your art business to the next level.

Date of Experience: December 28, 2022

Source of Testimonial: Trustpilot

Russell Jones, Studio Pythia, Art Collective

What a pleasure! Working with Surreal was awesome from start to finish. The ability to enable a complex creative vision with tight timelines and great communications was exactly what we needed to get our product out to market.  

Date of Experience: September 21, 2021 

Source of Testimonial: Trustpilot

Miki Elson, Founder, ArtSect Gallery DAO 

Surreal made EPIC, viral social media content for our art gallery, artists, and partners to gain visibility and help us break the 10k following on IG. 

Date of Experience: July 22nd, 2022 

Source of Testimonial: Word of Mouth

Marlissa Gardner, Emillions Art Gallery 

Surreal Digital helps us formulate robust digital marketing strategies and bring about the first ever online art sales worth thousands through Instagram and Facebook ads! Our online inquiries have 10x since working with them.

Date of Experience: May 12th, 2022 

Source of Testimonial: Word of Mouth