How Does Online
Art Marketing Work?

Discover what you need to be successful on the online art market

In this 4-minute excerpt from a lecture delivered by our founder at Sotheby's Institute of Art, we break down the online art marketing strategy fuelling $5-25M/year online art business powerhouse such as Saatchi Art.

Discover what you need to be successful on the online art market

In this 4-minute excerpt from a lecture delivered by our founder at Sotheby's Institute of Art, we break down the online art marketing strategy fuelling $5-25M/year online art business powerhouse such as Saatchi Art.

Why explore the online avenue to grow your art business?

In this video, we reveal the truth about the art market in 8 graphs. We explain why artists should break free from traditional art world and learn the digital tools and methodologies from other high-growth industries and apply them to their own businesses.

Our Approach

& Methodology

At Surreal Digital, we believe that unlocking your full art business potential goes beyond traditional marketing strategies.

The Soulful
Approach

Selling art isn’t about transactions; it’s about emotional connections.

 

We use techniques from psychoanalysis to help you explore what authentically fulfils you and align your artistic values with your business. This enables you to connect with your audience on an emotionally profound level. 

The Growth 
Hacking Approach

The 2023 global eCommerce industry size was $5,784 Billion, 89 times the art market size ($65 billion). We apply the expertise and mindset in scaling Silicon Valley and e-commerce startups to 6,7,8 figures to the online art market.

 

 

 

 

The Holistic approach

"90% of all first businesses fail. 90% of all second businesses succeed, yet 80% of business owners never try a second time."

 

Psychological resilience is key for entrepreneurs. Business growth starts with self-growth. We take a holistic approach to help you cultivate inner strength and self-awareness, inspired by ancient practices like somatic work and Daoism.

The pareto
approach

Efficiency and quality over quantity. 
We focus on the vital 20% of knowledge that yields 80% of results, eliminating fluff in our methodology.

 

 

 

 

 

 
EXPLORE OUR COURSES

Trusted by

Our Mission &

Founder's Story

meet Ginny Wan

BA in Philosophy, University College London
MSc in Management, London Business School

BA in Philosophy, University College London
MSc in Management, London Business School

Previously, she worked at various auction houses including Christie's London. Observing few innovations in the art business industry, she honed her digital marketing skills in the fast-paced world of E-commerce & tech. She had previously worked for one of the largest digital advertising agencies in Europe, where she led strategies for over 20 client accounts and oversaw $5M in Facebook, Instagram, Snapchat, and Google ad spend, yielding profitable returns.

Combining her experiences in growth hacking e-commerce brands and the art business, she founded Surreal Digital, an art marketing agency. She then created Surreal Academy to condense digital marketing expertise and knowledge into an affordable online courses for everyone who want to grow their art business. In this video, she shares her personal connection to art and her mission to create a more accessible and democratised art world.

EXPLORE OUR COURSES