Webinar. The Digital Marketing Strategies Behind A $1.5-5M Online Art Business
In this 45-minute, action-packed webinar, you will discover the alchemy behind the success of the million-dollar online art business, House of Spoils. We will go through the 35-page deep-dive marketing strategy report we've put together.
🌊 WATER
🔍 Discover House of Spoils’ unique brand identity and raison d'être—how a robust brand has transformed them from a media magazine into a household name for photography enthusiasts (Worth £89)
🎨 Explore how they use their potent brand voice consistently across different channels, not to chase customers, but to attract their target customer avatar (Worth £79).
📸 Access one of the key customer avatars photography galleries and online art businesses vie for attention on all social media channels (The customer avatar insight we’ve spent over 15 hours researching. Plus, 21 IG accounts this one customer avatar follows so you can delve deep into the type of content they resonate with) (Worth £69).
🌏 EARTH
📈 Strategic analysis of the website pages of House of Spoils (10 things they do well and 7 things they could add to boost their website conversion rate, and how you can implement some of the best practices on your own website to convert your website visitors into collectors) (Worth £99).
🔥 FIRE
📊 The complete 6 channels House of Spoils uses to ignite traffic to their website, with detailed breakdowns in exact percentages for 2024 (We also analyze how they compare to benchmarks for a mature E-commerce business, and how that should inform your own online traffic strategy) (Worth £109).
💸 Uncover how much House of Spoils spends on paid ads on Google per month in 2024 to automate its million-dollar art business (The keywords and marketing angles they use also reveal a little-known fact about your product offerings) (Worth £95).
🎯 The 5 Ad Creative marketing angles that have consistently generated House of Spoils online sales on Facebook & Instagram for the last 3 years (Plus, 16 ad creatives you can draw inspiration from and tweak for your own art business) (Worth £129).
💨 AIR
💌 The newsletter strategy subscription strategy that House of Spoils uses to turn website visitors into newsletter subscribers (The one secret integration we would suggest you use to increase your email subscription rate by 200%) (Worth £59).
🔄 Strategic breakdowns of 3 Email Formats House of Spoils uses to generate brand loyalty and repeat customers (14 things House of Spoils does well and 6 ways it could improve) (Worth £69).
Who is this course for? This course is designed for art businesses who sell
- prints or originals between $150-$5000
- Want to learn how emerging art businesses are achieving their success online
- Are exploring new, online avenues to sell their art and diversify their revenue streams
How long does it take to complete the course? How much time do I need to dedicate to it? This course is designed to be completed at your own pace. The video content totals approximately 1 hour.
How do I access the course? Upon purchasing the course, you'll gain access through the Kajabi platform. You'll receive an email invitation to create an account, granting you access to the course content. Simply log in through this link https://academy.surrealdigital.co.uk/login to proceed at your convenience. Please be aware that there might be a delay in receiving the login details. If you haven't received them within 1 hour, please contact us at hello@surrealdigital.co.uk.
Can I share my course login with others? By purchasing this course, you agree not to share your login information or engage in any form of unauthorised reproduction, duplication, or distribution of course materials. Surreal Digital LTD holds the copyright to this online course and reserves the right to terminate any account found in violation of these terms.
Is this course conducted live? No, it is not live.
Will I have access to the course indefinitely after purchase? Yes, you will have access indefinitely. In the event of any changes to our online course provider, we will provide advance notice and instructions on how to maintain access to your purchased course.
For full terms and conditions, please refer to this page.
Online Courses/ePDFs
We uphold a 30-day return policy, granting you the opportunity to request a return within 30 days of receiving your item. For any inquiries regarding returns, feel free to contact us at hello@surrealdigital.co.uk.Upon approval, you will receive an automatic refund to your original payment method within 10 business days. Please note that your bank or credit card company may require additional time to process and post the refund.If more than 15 business days have elapsed since the approval of your return without receiving the refund, kindly reach out to us at hello@surrealdigital.co.uk.
🌊 WATER
🔍 Discover House of Spoils’ unique brand identity and raison d'être—how a robust brand has transformed them from a media magazine into a household name for photography enthusiasts
🎨 Explore how they use their potent brand voice consistently across different channels, not to chase customers, but to attract their target customer avatar.
📸 Access one of the key customer avatars photography galleries and online art businesses vie for attention on all social media channels (The customer avatar insight we’ve spent over 15 hours researching. Plus, 21 IG accounts this one customer avatar follows so you can delve deep into the type of content they resonate with).
🌏 EARTH & 🔥 FIRE
📈 Strategic analysis of the website pages of House of Spoils (10 things they do well and 7 things they could add to boost their website conversion rate, and how you can implement some of the best practices on your own website to convert your website visitors into collectors).
📊 The complete 6 channels House of Spoils uses to ignite traffic to their website, with detailed breakdowns in exact percentages for 2024 (We also analyze how they compare to benchmarks for a mature E-commerce business, and how that should inform your own online traffic strategy).
💸 Uncover how much House of Spoils spends on paid ads on Google per month in 2024 to automate its million-dollar art business (The keywords and marketing angles they use also reveal a little-known fact about your product offerings).
🎯 The 5 Ad Creative marketing angles that have consistently generated House of Spoils online sales on Facebook & Instagram for the last 3 years (Plus, 16 ad creatives you can draw inspiration from and tweak for your own art business).
💨 AIR
💌 The newsletter strategy subscription strategy that House of Spoils uses to turn website visitors into newsletter subscribers (The one secret integration we would suggest you use to increase your email subscription rate by 200%).
🔄 Strategic breakdowns of 3 Email Formats House of Spoils uses to generate brand loyalty and repeat customers (14 things House of Spoils does well and 6 ways it could improve).
Hi, I’m Ginny Wan
I'm not an artist, but I'm a digital marketer and London Business School alum who's danced between the worlds of fine art and digital marketing. From experiences at Christie’s auction house and Louvre Museum to directing $5M advertising spend advertising spend for tech and luxury brands like Ferrari, I created Surreal Digital to turn art into revenue—$1.54M and counting. I'm a guest lecturer at Sotheby's Institute of Art and University College London on digital marketing in the art world.
Now, I am revealing my secrets in this webinar.
![](http://store.surrealdigital.co.uk/cdn/shop/files/Sothebys_Institute_Lecture_Proof_20x26_crop_center.jpg?v=1721199616)