Mind Meets Masterpiece: Transform Your Brand From Mediocre To Iconic

🎭 Do you struggle to define what's unique about your art?

🤔 Do you find it difficult to stand out from other artists?

📊 Do you struggle to understand why your art isn't selling as expected?

💰 Are you unsure about how to price your artworks?

💼 Are you unsure about how to sell originals and prints without looking commercial?

😟 Are your collectors hesitant to convert when they see your brand?

😟 Do you struggle to create a consistent brand identity, such as choosing colours, logos, typographies, and tone words?

🖋️ Does your brand story lack emotions?

💚 Do you struggle with replicating offline art sales online?

Then, this course is for you!

Who is this course NOT for?

This course isn't suitable for experienced artists who've already sold over £10,000 of art online and seek an intermediate or advanced brand marketing course. Nor is it for those who consider developing self-awareness a waste of time.

🔓 Smash through those limiting beliefs, fears, and worries about marketing and selling your art.

🌟 Discover what makes you uniquely you—both as an artist and a person—and how to capitalise on your unique selling proposition (USP).

🖼️ Explore how tapping into your own emotions can deepen connections with art collectors, helping to maximise your art sales.

🔨 Transform your artistic vision into a strong brand identity to attract the "right" type of collectors.

🎨 Elevate your brand from mediocre to iconic by learning the psychology behind typography, colour, and logo design. Get inspired by techniques from icons like Pixar and Kandinsky.

🖋️ Craft an emotionally resonant brand story in under 10 minutes using ChatGPT.

💰 Learn to price your artwork using pricing psychology and luxury strategies from giants such as Chanel—without looking too commercial.

🎁 Create attractive offers that make the price seem irrelevant. Craft experiences that captivate potential collectors so they’ll gladly take out their credit card and pay on the spot.

🔝 10x the value of your artworks by tailoring your offers to meet the psychological needs of your target audience.

"You can't make people do things, but you can make them feel things. And when they feel things, they do things - like follow you and purchase from you" - Alex Wolf.

To inspire feelings, it's essential to first understand and express your own emotions when creating and marketing art. This connection builds emotional resonance with potential collectors and nudge them towards purchasing from you.

In Chapter 1, we'll dive into your psyche, exploring emotions, intuitions, memories, thoughts, and the unconscious realms of fears, doubts, and self-criticism in your artistic and art marketing practices. You'll identify any limiting beliefs that hinder your progress and engage in self-introspection exercises to discover your unique, authentic, artistic self.

In Chapter II, we'll focus on brand identities, guiding you to align your personal essence and artistic vision with the growth of your art business. We'll delve deep into the psychology of typography, colour, and logo design, drawing inspiration from storytelling psychology and icons like Pixar and Kandinsky. With assistance from ChatGPT, you'll learn to craft brand stories that emotionally resonate with collectors.

In Chapter III, we'll explore pricing strategies. You'll gain insights into the psychology behind pricing and offer creation, explore four ways to elevate the perceived value of your art inspired by pricing psychology from Harvard Business School and luxury strategies from Chanel, and learn to tailor your offers to meet the psychological emotional needs of your target audience.

How long does it take to complete the course? How much time do I need to dedicate to it?

This course is designed to be completed at your own pace. The video content totals approximately 1.5 hours, while the associated assignments typically require 8-10 hours of your time. We recommend allocating at least 1 hour per chapter, followed by 2-3 hours for completing homework assignments.

How do I access the course? Upon purchasing the course, you'll gain access through the Kajabi platform. You'll receive an email invitation to create an account, granting you access to the course content. Simply log in through this link https://academy.surrealdigital.co.uk/login to proceed at your convenience. Please be aware that there might be a delay in receiving the login details. If you haven't received them within 1 hour, please contact us at hello@surrealdigital.co.uk.

Can I share my course login with others? By purchasing this course, you agree not to share your login information or engage in any form of unauthorised reproduction, duplication, or distribution of course materials. Surreal Digital LTD holds the copyright to this online course and reserves the right to terminate any account found in violation of these terms.

Is this course conducted live? No, it is not live, although it includes recordings of previous live sessions.

Will I have access to the course indefinitely after purchase? Yes, you will have access indefinitely. In the event of any changes to our online course provider, we will provide advance notice and instructions on how to maintain access to your purchased course.

Can I get live review for my homework?

In this self-paced, pre-recorded course, we do not offer feedback. However, you can receive feedback during live coaching sessions, which would require an additional fee. For more information, please enquire separately through the contact us form.

For full terms and conditions, please refer to this page

Online Courses/ePDFs

We uphold a 30-day return policy, granting you the opportunity to request a return within 30 days of receiving your item. For any enquiries regarding returns, feel free to contact us at hello@surrealdigital.co.uk. For full terms and conditions, please visit this page