Mind Meets Masterpiece: Transform Your Brand From Mediocre To Iconic

£149.00

"You can't make people do things, but you can make them feel things. And when they feel things, they do things - like follow you and purchase from you" - Alex Wolf.

But to make others feel things, it's crucial to understand your own feelings when creating art and the emotions you want your potential collectors to experience when interacting with your brand.

In Chapter 1, we'll delve into your psyche, exploring emotions, intuitions, memories, thoughts, and the unconscious realm of fears, doubts, and self-criticism in your artistic and art marketing practices. You'll identify any limiting beliefs hindering your progress and engage in self-introspection exercises to discover your unique, authentic self.

In Chapter II, we'll introduce brand identities and guide you in aligning your personal essence and artistic vision with your art business growth. We'll delve deep into the psychology of typography, color, and logo design, drawing inspiration from storytelling psychology and icons like Pixar and Kandinsky. With assistance from ChatGPT, you'll learn how to craft brand stories that emotionally resonate with collectors.

In Chapter III, we'll discuss pricing strategies. You'll gain insights into the psychology behind pricing and offer creation, explore four ways to elevate the perceived value of your art inspired by pricing psychology from Harvard Business School and luxury strategies from Chanel, and learn how to tailor your offers to meet the psychological needs of your target audience.

Who is this course for?

If you encounter these problems:

🤔 Struggle to understand what makes you unique as an artist?

😟 Find it difficult to craft brand stories that emotionally resonate with your collectors?

🎨 Face challenges with brand identities, such as choosing colours, logos, and typographies?

💰 Unsure how to price your artworks high enough to streamline your income?

🛍️ Looking to craft irresistible offers that nudge collectors to make a purchase?

Who is this course NOT for?

This course isn't suitable for experienced artists who've already sold over £10,000 of art online and seek an intermediate or advanced brand marketing course. Nor is it for those who consider developing self-awareness a waste of time.

How long does it take to complete the course? How much time do I need to dedicate to it?

This course is designed to be completed at your own pace. The video content totals approximately 1.5 hours, while the associated assignments typically require 8-10 hours of your time. We recommend allocating at least 1 hour per chapter, followed by 2-3 hours for completing homework assignments.

How do I access the course? Upon purchasing the course, you'll gain access through the Kajabi platform. You'll receive an email invitation to create an account, granting you access to the course content. Simply log in through this link https://academy.surrealdigital.co.uk/login to proceed at your convenience. Please be aware that there might be a delay in receiving the login details. If you haven't received them within 1 hour, please contact us at hello@surrealdigital.co.uk.

Can I share my course login with others? By purchasing this course, you agree not to share your login information or engage in any form of unauthorised reproduction, duplication, or distribution of course materials. Surreal Digital LTD holds the copyright to this online course and reserves the right to terminate any account found in violation of these terms.

Is this course conducted live? No, it is not live, although it includes recordings of previous live sessions.

Will I have access to the course indefinitely after purchase? Yes, you will have access indefinitely. In the event of any changes to our online course provider, we will provide advance notice and instructions on how to maintain access to your purchased course.

Can I get live review for my homework?

In this self-paced, pre-recorded course, we do not offer feedback. However, you can receive feedback during live coaching sessions, which would require an additional fee. For more information, please enquire separately through the contact us form.

For full terms and conditions, please refer to this page

Online Courses/ePDFs

We uphold a 30-day return policy, granting you the opportunity to request a return within 30 days of receiving your item. For any enquiries regarding returns, feel free to contact us at hello@surrealdigital.co.uk. For full terms and conditions, please visit this page

Discover your unique, authentic artistic self through soul-searching exercises

Transform your brand from ordinary to extraordinary

10x your artworks' value inspired by pricing psychology and luxury strategies

SNEAK PEAK

What
You’ll
Discover
Through
The
Course

chapter 1:

Know Thy Psyche

Stand out from other artists

 

Break free from limiting beliefs and fears


Gain personal growth insights from psychoanalytic frameworks


Unlock your full art business potential

 

 

 

chapter 2:

Transform Your Brand from Mediocre to Iconic

Alchemise your artistic vision into a powerful brand identity

 

Dive deep into the psychology of typography, colour, and logo design, drawing inspiration from storytelling psychology and icons like Pixar and Kandinsky


Craft brand stories that emotionally resonate with the help of ChatGPT.

chapter 3:

10x Your Pricing by Crafting Irresistible Offers

Understand the psychology behind pricing and offer creation


Explore 4 ways to elevate the perceived value of your art, inspired by pricing psychology from Harvard Business School and luxury strategies from Chanel.


Tailor your offers to meet the psychological needs of your target audience.

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