Mastering Marketing Through Art & Psychoanalysis - 50 Exercises Ebook


"When you want something, all the universe conspires to help you achieve it." - Paulo Coelho, The Alchemist

The entrepreneurial journey toward achieving one's goals, much like the arduous trek undertaken by the shepherd boy in The Alchemist to uncover the treasure, is fraught with obstacles. It requires physical, mental, and emotional resilience to persist through this challenging yet meaningful endeavour towards success.

"90 percent of all first businesses fail. 90% percent of all second businesses succeed, yet 80% of business owners never try a second time. They fail to realise that they were only a few 'nos' away from seeing their business succeed." - Carmine Gallo

Business growth starts with self-growth, and self-growth starts with self-awareness, encompassing the body, mind, and soul.

This insight isn't just from my personal experience of starting, failing, pivoting, and succeeding in startups; it's also a pattern I've observed from working with over 100 artists, art startups, and e-commerce and tech startup founders. Psychological mindset is the key for those who've made it on this entrepreneurial journey and for those who gave up halfway.

That’s why I created this exercise book—a resource I yearned for at the outset of my rollercoaster entrepreneurial journey. The aim is to support you in gaining deeper self-awareness, discovering your unique gifts, and equipping you with the tools to navigate the emotional and mental challenges along your art business journey.

I've distilled years of my own psychodynamic therapies, insights from art therapy and Jungian literature, and somatic practices rooted in ancient wisdom such as shamanism, holotropic breathwork, and Daoism into this book. I hope this exercise book helps you gain deeper insights into yourself, not only in the realm of art business or art marketing but also in your personal life.

Surreally yours,

Ginny Hongxin Wan

Founder of Surreal Academy

This ebook is for artists who:

🎨 Lack motivation to market or sell their art.
🌟 Remain undecided about showcasing their art to the world.
💭 Feel uncertain about having sufficient time or funds to dedicate to marketing.
🎭 Struggle to define their artistic identity and differentiate themselves from other artists.
⏰ Battle with procrastination and time management.
🚫 Feel stifled by creative blocks.
❓ Struggle with persistent self-doubt and a fear of not measuring up.
🔊 Find their inner critic bombarding them with relentless critiques.
🚧 Face obstacles in unleashing their creative and art business potential.

Who is this book NOT for?This book is not suitable for those who consider developing emotional self-awareness a waste of time.

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Uncover your unique strengths, weaknesses, and your authentic artistic voice

Conquer self-doubt, fears, and anxieties hindering your growth

Develop mental resilience to overcome any obstacles on the entrepreneurial journey

What does
it include?

chapter 1:

of the self

Discover personal strengths, weaknesses, identity, and emotional ties to your art. Address internal mental blocks, foster emotional well-being, and explore subconscious needs and fears through dreams and childhood experiences.

chapter 2:

Psychoanalysis of Your Art - 

Understanding Artistic Choices

and Preferences

These exercises delve into your motivations, preferences, and influences in art creation, enriching self-awareness and artistic identity.

chapter 3:

Psychoanalysis of Your Brand/Art Business

These exercises illuminate the relationship between your psyche and your brand, aligning personal values with artistic and business practices while addressing limiting beliefs to foster authenticity.

chapter 4:

overcoming mental blocks and embracing change

These exercises tackle creative blocks, time management, mindset shifts, goal-setting, and affirmation, empowering you to overcome obstacles and foster growth.

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