Webinar. The Digital Marketing Strategies Behind A $1.5-5M Online Art Business

£25.00

In this 45-minute, action-packed webinar, you will discover the alchemy behind the success of the million-dollar online art business, House of Spoils. We will go through the 35-page deep-dive marketing strategy report we've put together.

🌊 WATER

🔍 Discover House of Spoils’ unique brand identity and raison d'être—how a robust brand has transformed them from a media magazine into a household name for photography enthusiasts (Worth £89)

🎨 Explore how they use their potent brand voice consistently across different channels, not to chase customers, but to attract their target customer avatar (Worth £79).

📸 Access one of the key customer avatars photography galleries and online art businesses vie for attention on all social media channels (The customer avatar insight we’ve spent over 15 hours researching. Plus, 21 IG accounts this one customer avatar follows so you can delve deep into the type of content they resonate with) (Worth £69).

🌏 EARTH

📈 Strategic analysis of the website pages of House of Spoils (10 things they do well and 7 things they could add to boost their website conversion rate, and how you can implement some of the best practices on your own website to convert your website visitors into collectors) (Worth £99).

🔥 FIRE

📊 The complete 6 channels House of Spoils uses to ignite traffic to their website, with detailed breakdowns in exact percentages for 2024 (We also analyze how they compare to benchmarks for a mature E-commerce business, and how that should inform your own online traffic strategy) (Worth £109).

💸 Uncover how much House of Spoils spends on paid ads on Google per month in 2024 to automate its million-dollar art business (The keywords and marketing angles they use also reveal a little-known fact about your product offerings) (Worth £95).

🎯 The 5 Ad Creative marketing angles that have consistently generated House of Spoils online sales on Facebook & Instagram for the last 3 years (Plus, 16 ad creatives you can draw inspiration from and tweak for your own art business) (Worth £129).

💨 AIR

💌 The newsletter strategy subscription strategy that House of Spoils uses to turn website visitors into newsletter subscribers (The one secret integration we would suggest you use to increase your email subscription rate by 200%) (Worth £59).

🔄 Strategic breakdowns of 3 Email Formats House of Spoils uses to generate brand loyalty and repeat customers (14 things House of Spoils does well and 6 ways it could improve) (Worth £69).

Who is this course for? This course is designed for art businesses who sell

  • prints or originals between $150-$5000 
  • Want to learn how emerging art businesses are achieving their success online
  • Are exploring new, online avenues to sell their art and diversify their revenue streams

How long does it take to complete the course? How much time do I need to dedicate to it? This course is designed to be completed at your own pace. The video content totals approximately 1 hour.

How do I access the course? Upon purchasing the course, you'll gain access through the Kajabi platform. You'll receive an email invitation to create an account, granting you access to the course content. Simply log in through this link https://academy.surrealdigital.co.uk/login to proceed at your convenience. Please be aware that there might be a delay in receiving the login details. If you haven't received them within 1 hour, please contact us at hello@surrealdigital.co.uk.

Can I share my course login with others? By purchasing this course, you agree not to share your login information or engage in any form of unauthorised reproduction, duplication, or distribution of course materials. Surreal Digital LTD holds the copyright to this online course and reserves the right to terminate any account found in violation of these terms.

Is this course conducted live? No, it is not live.

Will I have access to the course indefinitely after purchase? Yes, you will have access indefinitely. In the event of any changes to our online course provider, we will provide advance notice and instructions on how to maintain access to your purchased course.

For full terms and conditions, please refer to this page.

Online Courses/ePDFs

We uphold a 30-day return policy, granting you the opportunity to request a return within 30 days of receiving your item. For any inquiries regarding returns, feel free to contact us at hello@surrealdigital.co.uk.Upon approval, you will receive an automatic refund to your original payment method within 10 business days. Please note that your bank or credit card company may require additional time to process and post the refund.If more than 15 business days have elapsed since the approval of your return without receiving the refund, kindly reach out to us at hello@surrealdigital.co.uk.

🌊 WATER

🔍 Discover House of Spoils’ unique brand identity and raison d'être—how a robust brand has transformed them from a media magazine into a household name for photography enthusiasts


🎨 Explore how they use their potent brand voice consistently across different channels, not to chase customers, but to attract their target customer avatar.


📸 Access one of the key customer avatars photography galleries and online art businesses vie for attention on all social media channels (The customer avatar insight we’ve spent over 15 hours researching. Plus, 21 IG accounts this one customer avatar follows so you can delve deep into the type of content they resonate with).

🌏 EARTH & 🔥 FIRE

📈 Strategic analysis of the website pages of House of Spoils (10 things they do well and 7 things they could add to boost their website conversion rate, and how you can implement some of the best practices on your own website to convert your website visitors into collectors).

📊 The complete 6 channels House of Spoils uses to ignite traffic to their website, with detailed breakdowns in exact percentages for 2024 (We also analyze how they compare to benchmarks for a mature E-commerce business, and how that should inform your own online traffic strategy).


💸 Uncover how much House of Spoils spends on paid ads on Google per month in 2024 to automate its million-dollar art business (The keywords and marketing angles they use also reveal a little-known fact about your product offerings).


🎯 The 5 Ad Creative marketing angles that have consistently generated House of Spoils online sales on Facebook & Instagram for the last 3 years (Plus, 16 ad creatives you can draw inspiration from and tweak for your own art business).

💨 AIR

💌 The newsletter strategy subscription strategy that House of Spoils uses to turn website visitors into newsletter subscribers (The one secret integration we would suggest you use to increase your email subscription rate by 200%).


🔄 Strategic breakdowns of 3 Email Formats House of Spoils uses to generate brand loyalty and repeat customers (14 things House of Spoils does well and 6 ways it could improve).

Hi, I’m Ginny Wan

I'm not an artist, but I'm a digital marketer and London Business School alum who's danced between the worlds of fine art and digital marketing. From experiences at Christie’s auction house and Louvre Museum to directing $5M advertising spend advertising spend for tech and luxury brands like Ferrari, I created Surreal Digital to turn art into revenue—$1.54M and counting. I'm a guest lecturer at Sotheby's Institute of Art and University College London on digital marketing in the art world.

Now, I am revealing my secrets in this webinar. 

What our customers say:

Cathy Lee, Gratitude Studios

Super informative, concise, and REAL knowledge on growing your art business. Feeling soo inspired. Kudos and many thanks.

Date of Experience: July 7th, 2023

Product Purchased: Webinar 

Source of Testimonial: Trustpilot

Miquel Cazaña
Renowned Spanish Artist

Before partnering with Ginny and Surreal Digital, I had already sold 400 paintings but faced challenges with inconsistent sales, high commission fees to marketplaces, and a lack of customer data. The course revolutionised my approach, granting me a stable international clientele, consistent sales, international reach, and the ability to sell directly on my platform. 


I'm going to warn you, I've looked at a lot of courses and I haven't done any of them because I knew they weren't like this one. So, the best time to do this course was yesterday. And the second best time is today. 

Date of Experience: March 28th, 2024

Products Purchased: Webinar + Coaching

Source of Testimonial: Trustpilot

Lisa Lundberg

Thank you for a very hands-on and defined to-do list. I've been attending quite a few webinars like this but they've all dodged the bullet concerning details which makes application hard. I now know of several things that will improve my webshop.

Date of Experience: May 22nd, 2022

Product Purchased: Webinar 

Source of Testimonial: Comment Inside Course Platform

Ernst Coppejans
World renowned photographer

A real eye-opener 😍 I wasn't sure how to navigate the online art market or if it was the right path for me. Surreal Academy allowed me to discover that online art sales is a feasible avenue for my work. The first sales emerging just 3 weeks after launching my new site and ads! Their expertise in FB & IG marketing liberated me from gallery constraints, and their unwavering support have been instrumental in my journey.

Date of Experience: November 17th, 2023

Products Purchased: Webinar + Coaching

Source of Testimonial: Trustpilot

Michael Hui
Multidisciplinary artist 

Thanks, very informative. I will start applying what I learned to market my art well. :)

Date of Experience: June 15th, 2023 

Product Purchased: Webinar 

Source of Testimonial: Comment Inside Course Platform 

João Gomes Gago
Abstract artist 

Surreal Digital has been an essential part of my entrepreneurial journey as an artist. Their guidance has provided me with the necessary tools for taking those crucial initial steps in starting a business. Beyond just helping me create a website and sales funnel, their insights and expertise have been invaluable. Of all the courses I've taken, Surreal Digital's approach stands out as the most effective, motivating me to take action and yielding tangible results. This investment has undoubtedly been worthwhile.

Date of Experience: March 14th, 2024

Products Purchased: Online Courses + Coaching

Source of Testimonial: Trustpilot

Sharmaine Kwan
Multidisciplinary Artist

Surreal course unlocked lucrative digital avenues for my art. I now confidently navigate the online landscape, resulting in significant expansion of my reach and heightened interest in my work. Implementing the strategies yielded tangible results: meaningful connections, increased commissions, and a fresh, sales-driven perspective on digital art promotion. This transformative experience not only broadened my horizons but also directly connected me with a wider, more engaged audience. 

Date of Experience: January 28th, 2024

Products Purchased: Webinar + Coaching

Source of Testimonial: Trustpilot

Shea Prasad, Designer and Illustrator  

The best explanation I've ever gotten on how the FB algorithm works for artists

Date of Experience: July 21st, 2023

Products Purchased: Webinar + Online Course 

Source of Testimonial: In-Platform Course Comment

Moon Frankenstein, Surrealist Artist

Surreal Digital has helped me figure out ways on how I can improve my art business by sharing really helpful tips and providing much needed resources. Definitely recommend if you want to take your art business to the next level.

Date of Experience: December 28, 2022

Products Purchased: Webinar + Coaching

Source of Testimonial: Trustpilot

Anastasia

"So much value! I am a painter who bought the course a time ago. I am watching some of the tutorials more than once because there is so much useful information inside, very helpful with step-by-step guides, worksheets and practical examples. I applied a lot of things and hope to be able to apply all the information I learned. I really recommend the course."

Date of Experience: January 29th, 2024

Products Purchased: Webinar + Online Course

Source of Testimonial: Trustpilot

Sofiia Spivakova, Abstract Artist 

Nowadays, people are overloaded with information, and high-quality content saves time and mental energy. That is why I chose this course. Lectures consist of explanatory parts and step-by-step plans.

Date of Experience: January 31rd, 2023

Products Purchased: Webinar + Online Course  

Source of Testimonial: Trustpilot

Lauriel Simpson, Landscape Artist

They get what I need! I engaged with Ginny and Surreal Digital as an artist who has elements in place to sell my work but I felt these just weren't working and could not understand from my stats and figures why. My consultation with Ginny was amazing, I got really valuable and specific feedback for me that is actionable. I have take courses before and found them too generic and ended up with nothing physical I could do, now I have a list of action items from small tweaks upwards and some valuable insight on research and advertising that I will be taking forward. The modules are very informative and with outputs at the end of each one for me to explore and help me understand my brand, my customers and my way forward.

Date of Experience: January 05, 2023

Products Purchased: Webinar + Coaching

Source of Testimonial: Trustpilot

Marlies Plank, Photographer

Very informative and professional. Only by watching her webinar and booking one personal Zoom call I've gained valuable insights. Looking forward to the next lessons!

Date of Experience: February 19, 2023

Products Purchased: Webinar + Coaching

Source of Testimonial: Trustpilot