Website Alchemy For Artists 101: Turning Visitors into Collectors

£179.00

Transform your website into a sales and enquiry-generating powerhouse. Break free from the constraints of art fairs and art marketplaces like Saatchi Art, ArtMajeur, etc. Wave goodbye to commission fees and unpredictable sales.

Why opt for a luxury, e-commerce-optimised website instead of a portfolio site? Explore the distinction between shopping at Chanel versus Uniqlo. Why do collectors splurge on a Chanel site but spend less at Uniqlo?

Your website serves as your luxury storefront, business card, and crucial first impression.

Discover how to craft a website that not only automates sales but also captures the heart and soul of your potential collectors.

In this module, we'll unlock the proven website formula employed by 6, 7, and 8-figure online art businesses, and follow a step-by-step guide to recreate it in less than a week, utilising no-code solutions on Shopify. We'll also teach you how to master the art of website data analysis to effortlessly convert visits into enquiries and sales.

Who is this course for? This course is designed for artists who:
🎨 Are exploring new, online avenues to sell their art and diversify their revenue streams
🔍 Want to sell directly to art collectors
🔓 Seek to break free from the constraints of art platforms like Saatchi Art, ArtMajeurs, physical art fairs, and art galleries
💸 Wish to bid farewell to commission fees and unpredictable sales
💻 Possess basic technical skills to build a website
🛍️ Are open to using Shopify as a website building platform

Who is this course NOT for?

This course is not suitable for experienced artists who already have a high-converting ECommerce website with a website conversion rate exceeding 1% and who have already sold over £10,000 worth of art online. It is also not suitable for those who are unwilling to consider Shopify as a website builder to optimise their conversion rate.

How long does it take to complete the course? How much time do I need to dedicate to it?

This course is designed to be completed at your own pace. The video content totals approximately 3 hours, while the associated assignments - building your website - typically require 25-40 hours of your time. Our information is quite dense since our teaching approach generally follows the Pareto principle, meaning we cover 80% of the most important content in 20% of the time. Often, artists will rewatch a short module a few times to digest the information.

How do I access the course? Upon purchasing the course, you'll gain access through the Kajabi platform. You'll receive an email invitation to create an account, granting you access to the course content. Simply log in through this link https://academy.surrealdigital.co.uk/login to proceed at your convenience. Please be aware that there might be a delay in receiving the login details. If you haven't received them within 1 hour, please contact us at hello@surrealdigital.co.uk.

Can I share my course login with others? By purchasing this course, you agree not to share your login information or engage in any form of unauthorised reproduction, duplication, or distribution of course materials. Surreal Digital LTD holds the copyright to this online course and reserves the right to terminate any account found in violation of these terms.

Is this course conducted live? No, it is not live, although it includes recordings of previous live sessions.

Will I have access to the course indefinitely after purchase? Yes, you will have access indefinitely. In the event of any changes to our online course provider, we will provide advance notice and instructions on how to maintain access to your purchased course.

Can I get live review for my homework? In this self-paced, pre-recorded course, we do not offer feedback. However, you can receive feedback during live coaching sessions, which would require an additional fee. For more information, please enquire separately through the contact us form.

For full terms and conditions, please refer to this page

Online Courses/ePDFs

We uphold a 30-day return policy, granting you the opportunity to request a return within 30 days of receiving your item. For any enquiries regarding returns, feel free to contact us at hello@surrealdigital.co.uk. For full terms and conditions, please visit this page

Turn your website into an automated sales & enquiry-generating machine

Craft a luxurious online storefront that captures
the heart and soul of your potential collectors

Break free from the constraints of art marketplaces and art fairs

Websites built with this course

SNEAK PEAK

What does
it include?

How to design marketing funnels tailored to the purchase behaviours of your customer avatars and understand the role of a website vs. landing page

The foolproof high-converting website formula breakdown, PAGE BY PAGE, of $20-103M/Year online art businesses and step-by-step guide to recreate them in less than a week, with no-code solutions on Shopify

My 51 action item checklist to make sure your website is going to pull as many online art sales as possible (miss just ONE of these and prepare to flush your dollars and efforts down the toilet!)

A list of 20 high-converting websites of online art businesses that sell thousands to millions of highly priced paintings online per year (so you can apply these and convert your website visitors into art collectors)

How to use Chat GPT to efficiently write artwork descriptions that emotionally resonate with your art collectors (this will save you hours of manual work)

30+ High Quality Drag-and-drop Interior artwork mockup files for your artworks (it’ll save you hours of boring manual work)

2 free tools you can use to analyse your website traffic (And how to turn these valuable data into actions that generate you art sales!)

How to increase profitability by productising your art with print-on-demand companies (so you can sit back and relax while they fulfil and ship your customer orders for you)

How to design marketing funnels tailored to the purchase behaviours of your customer avatars and understand the role of a website vs. landing page

The foolproof high-converting website formula breakdown, PAGE BY PAGE, of $20-103M/Year online art businesses and step-by-step guide to recreate them in less than a week, with no-code solutions on Shopify

My 51 action item checklist to make sure your website is going to pull as many online art sales as possible (miss just ONE of these and prepare to flush your dollars and efforts down the toilet!)

A list of 20 high-converting websites of online art businesses that sell thousands to millions of highly priced paintings online per year (so you can apply these and convert your website visitors into art collectors)

How to use Chat GPT to efficiently write artwork descriptions that emotionally resonate with your art collectors (this will save you hours of manual work)

30+ High Quality Drag-and-drop Interior artwork mockup files for your artworks (it’ll save you hours of boring manual work)

2 free tools you can use to analyse your website traffic (And how to turn these valuable data into actions that generate you art sales!)

How to increase profitability by productising your art with print-on-demand companies (so you can sit back and relax while they fulfil and ship your customer orders for you)

What Our Customers Say

Miquel Cazaña 

Renowned Spanish Artist 

Before partnering with Ginny and Surreal Digital, I had already sold 400 paintings but faced challenges with inconsistent sales, high commission fees to marketplaces, and a lack of customer data. The course revolutionised my approach, granting me a stable international clientele, consistent sales, international reach, and the ability to sell directly on my platform. 


If you are an artist and you want to make a living from art on your own, you need someone like Ginny by your side. And I'm going to warn you, I've looked at a lot of courses and I haven't done any of them because I knew they weren't like this one. So, the best time to do this course was yesterday. And the second best time is today. 

Date of Experience: March 28th, 2024

Source of Testimonial: Trustpilot

Ernst Coppejans

World renowned photographer

A real eye-opener 😍 I wasn't sure how to navigate the online art market or if it was the right path for me. Surreal Academy allowed me to discover that online art sales is a feasible avenue for my work. The first sales emerging just 3 weeks after launching my new site and ads! Their expertise in FB & IG marketing liberated me from gallery constraints, and their unwavering support have been instrumental in my journey.

Date of Experience: November 17th, 2023

Source of Testimonial: Trustpilot

Sharmaine Kwan
Multidisciplinary artist 

Surreal course unlocked lucrative digital avenues for my art. I now confidently navigate the online landscape, resulting in significant expansion of my reach and heightened interest in my work. Implementing the strategies yielded tangible results: meaningful connections, increased commissions, and a fresh, sales-driven perspective on digital art promotion. This transformative experience not only broadened my horizons but also directly connected me with a wider, more engaged audience. 

Date of Experience: January 28th, 2024

Source of Testimonial: Trustpilot

João Gomes Gago
Abstract artist 

Surreal Digital has been an essential part of my entrepreneurial journey as an artist. Their guidance has provided me with the necessary tools for taking those crucial initial steps in starting a business. Beyond just helping me create a website and sales funnel, their insights and expertise have been invaluable. Of all the courses I've taken, Surreal Digital's approach stands out as the most effective, motivating me to take action and yielding tangible results. This investment has undoubtedly been worthwhile.

Date of Experience: March 14th, 2024

Source of Testimonial: Trustpilot

Cathy Lee, Gratitude Studios

Super informative, concise, and REAL knowledge on growing your art business. Feeling soo inspired. Kudos and many thanks.

Date of Experience: July 7th, 2023

Source of Testimonial: Trustpilot

Anastasia

"So much value! I am a painter who bought the course a time ago. I am watching some of the tutorials more than once because there is so much useful information inside, very helpful with step-by-step guides, worksheets and practical examples. I applied a lot of things and hope to be able to apply all the information I learned. I really recommend the course."

Date of Experience: January 29th, 2024

Source of Testimonial: Trustpilot

Shea Prasad, Designer and Illustrator  

The best explanation I've ever gotten on how the FB algorithm works for artists

Date of Experience: July 21st, 2023

Source of Testimonial: In-Platform Course Comment

Sofiia Spivakova, Abstract Artist 

Nowadays, people are overloaded with information, and high-quality content saves time and mental energy. That is why I chose this course. Lectures consist of explanatory parts and step-by-step plans.

Date of Experience: January 31rd, 2023

Source of Testimonial: Trustpilot

Lauriel Simpson, Landscape Artist

They get what I need! I engaged with Ginny and Surreal Digital as an artist who has elements in place to sell my work but I felt these just weren't working and could not understand from my stats and figures why. My consultation with Ginny was amazing, I got really valuable and specific feedback for me that is actionable. I have take courses before and found them too generic and ended up with nothing physical I could do, now I have a list of action items from small tweaks upwards and some valuable insight on research and advertising that I will be taking forward. The modules are very informative and with outputs at the end of each one for me to explore and help me understand my brand, my customers and my way forward.

Date of Experience: January 05, 2023

Source of Testimonial: Trustpilot

Marlies Plank, Photographer

Very informative and professional. Only by watching her webinar and booking one personal Zoom call I've gained valuable insights from Ginny. She did her homework before our Chat and she definitely knows what she is talking about. She is very professional and sympathetic. Looking forward to the next lessons!

Date of Experience: February 19, 2023

Source of Testimonial: Trustpilot

Lauriel Simpson, Landscape Artist

They get what I need! I engaged with Ginny and Surreal Digital as an artist who has elements in place to sell my work but I felt these just weren't working and could not understand from my stats and figures why. My consultation with Ginny was amazing, I got really valuable and specific feedback for me that is actionable. I have take courses before and found them too generic and ended up with nothing physical I could do, now I have a list of action items from small tweaks upwards and some valuable insight on research and advertising that I will be taking forward. The modules are very informative and with outputs at the end of each one for me to explore and help me understand my brand, my customers and my way forward.

Date of Experience: January 05, 2023

Source of Testimonial: Trustpilot

Christopher Obetz, Pop Art Golf Artist 

Creativity and Follow through

From the start, Surreal Digital analyzed my strategic business and creative needs. Creating a website I’m extremely proud of, Surreal Digital not only boosted my brand identity, but created a working site that was easy to navigate allowing for more transactions. Amazing all around experience! Bravo!

Date of Experience: Feb 21, 2023

Source of Testimonial: Trustpilot

Moon Frankenstein, Surrealist Artist

Surreal Digital has helped me figure out ways on how I can improve my art business by sharing really helpful tips and providing much needed resources. Definitely recommend if you want to take your art business to the next level.

Date of Experience: December 28, 2022

Source of Testimonial: Trustpilot

Russell Jones, Studio Pythia, Art Collective

What a pleasure! Working with Surreal was awesome from start to finish. The ability to enable a complex creative vision with tight timelines and great communications was exactly what we needed to get our product out to market.  

Date of Experience: September 21, 2021 

Source of Testimonial: Trustpilot

Miki Elson, Founder, ArtSect Gallery DAO 

Surreal made EPIC, viral social media content for our art gallery, artists, and partners to gain visibility and help us break the 10k following on IG. 

Date of Experience: July 22nd, 2022 

Source of Testimonial: Word of Mouth

Marlissa Gardner, Emillions Art Gallery 

Surreal Digital helps us formulate robust digital marketing strategies and bring about the first ever online art sales worth thousands through Instagram and Facebook ads! Our online inquiries have 10x since working with them.

Date of Experience: May 12th, 2022 

Source of Testimonial: Word of Mouth