Founder's Story
For the past seven years, I have wanted to find the answer to a particular question: How can I make art more accessible?
But I realized along the way that I was actually asking a deeper question: Why did I want to make art more accessible?
It all started with a profound personal experience. When I was 18 years old, I was diagnosed with depression.
I found myself in a state of disillusion with the world. I didn’t believe in anything—whether that was love, friendship, or family—and I had lost all the meaning that made life worth living.
It was the beauty of art that revived me from this depression.
I decided to take a gap year to live in Paris. There, my access to incredible art and beauty helped me to move through my sadness and anxieties, and to look past the dark side of human nature.
It made me see the good. It made me believe in the good. It made me feel alive again. Art didn’t just save me from depression. Instead of feeling disillusioned with the world around me, I became curious about it.
Art made me want to explore and discover. I wanted to share this beauty with others, so I volunteered at the Louvre Museum, which truly cemented my passion for art education. I relished the experience of helping museum visitors discover the stories behind the artworks they saw, and sparking joy in their everyday lives.
Volunteering at The Louvre Museum, Paris
But I realized that my transformative experience with the beauty of art was still inaccessible to so many people. So, I asked myself: How could I help someone experience the beauty of art like I did—especially when they don’t have the time or the means to do so?
How could I harness the healing power of art to help inspire someone who, like me, was searching for the meaning of life?
For the past seven years, I have made several different attempts at making art more accessible.
First, as a university student, I interned at Christie’s and Chiswick Auctions in London, as well as a few art galleries. I gained important insights into the ecosystem of art business through these internships. It was exciting to constantly discover artworks worth millions, and to interact with top collectors and dealers.
Interning at Asian Art Department, Christie's London
But the more involved I became in this world, the more I found myself feeling alienated from it.
I witnessed firsthand the elitism of the art world, and I learned that being in an environment that excludes and discriminates people based on their net worth did not align with my goal to democratise art. So, I decided to shift gears.
My next attempt was to use technology to facilitate art accessibility.
I completed a coding bootcamp and, in collaboration with some classmates, built a website called Artroom.
We designed this platform to help users find and learn about contemporary artworks based on their mood and interests. At the time, I didn’t know anything about growth marketing or product market fit yet, and neither did my collaborators, so we left the idea behind after we finished our coursework.
I then began working on Artify, an educational app designed to make art education fun and accessible by crowdsourcing art knowledge. This prototype was never completed due to a lack of time and funding. I observed that the market growth of the art world at the time was dismal, and that hardly any VC funding was going into it. I ultimately left this idea behind, too.
Although I remained passionate about democratising art, I temporarily left the art world in order to discover how I could introduce innovation into it upon my return.
I completed a Master of Business Management degree at London Business School, and have since founded my own digital marketing agency and scaled a few businesses to six and seven figures per year.
These experiences outside the art world gave me a holistic view of how businesses and products work, how to build teams, and how to successfully launch new commercial projects.
Art As A Portal
Art is not just an object to be bought and sold—it is a portal, a mirror, an awakening.It has the power to shift perspectives, lift consciousness, and remind people of their own power and divinity. But for art to fulfill its purpose, it must be seen. It must reach the hands of those who will feel it, live with it, and be transformed by it.
Making Art Accessible to All
Art has the power to transform lives, just as it did for me. But for that transformation to happen, it needs to reach people where they are—whether online, through social media, or in accessible digital spaces. Too often, artists are held back by outdated systems, left waiting for permission from galleries, gatekeepers, or an audience they have yet to find. But art doesn’t belong behind closed doors. Art isn’t just for the elite—it’s for everyone.
That’s why I do what I do. I am not just an art marketing coach—I am a guide, a mirror, a catalyst. I don’t just teach artists how to sell their work—I help them understand the deeper role they play in the world. Artists are not just creators; they are healers, spiritual messengers, and architects of meaning in a chaotic world. Their work holds the potential to stir something forgotten, to open doorways to new realities, to act as an anchor or a lighthouse for those who need it most.
Yet so many artists stay trapped in limiting beliefs, convinced they are at the mercy of galleries, gatekeepers, and algorithms. That success is a lottery, that marketing is an act of selling out. But I reject that. Marketing isn’t about selling your soul—it’s about revealing it. It is a continuation of the creative process. A way to send a signal to the world, calling forth those who are meant to see, feel, and resonate.
Helping Artists Thrive in the Digital Age
Through my work, I am committed to breaking down the barriers that prevent artists from thriving in the digital age. I help artists turn their passion into a profitable career by equipping them with the right tools, marketing strategies, and knowledge to sell their art successfully online and offline—without compromising their integrity or creative vision.
Because the truth is, you are not just making art. You are shaping perception, shifting energy, and awakening something in those who need it most. Selling art is not just about making a living—it’s about making an impact. It’s about creating an emotional resonance so strong that someone feels called to bring a piece of your soul into their life.
Marketing isn’t about tricking people into buying. It’s about sending out a signal to the right people—the ones whose souls are already waiting for what you have created. It’s about understanding that your art is not just an object; it is a story, a memory, a frequency, an invitation into a new reality.
My mission is to help artists see what they are truly capable of. To lift them up, so they can lift others. To help them rewrite the story they’ve been told about what it means to be an artist. To give them the tools, knowledge, and confidence to take their art into the world on their own terms. Because art should be seen. Art should be accessible. Art should be free.
I don’t tell artists what to do. I show them what is possible. I guide them in shaping their own path, in embracing marketing as an extension of their creativity, in stepping fully into the power of their own voice. To understand that selling art is not just about building a career—it is about stepping into a greater expansion of self. And in doing so, inviting others to do the same.
This is bigger than just selling art. This is about stepping fully into the role of creator—not just of paintings, but of a new way of being. This is about lifting the collective consciousness, one artist at a time.
Take control of your art business before it takes control of you.
With our expertise, you’ll not only thrive but redefine the art world.